AI shop assistant for online stores

A shop assistant that answers from your store — and only your store.

Trucle Chatbot sits on your website, answers customers from your catalogue and your published policies, reads live price and stock when it replies, and hands over to a person when it can't help. No invented answers.

  • Cites its sources
  • Confirms before it acts
  • Runs on our own servers
  • Live in a day
Northline Sports assistant
How many days do I have to return a laptop?
Electronics bought on the India storefront can be returned within 10 days of delivery, as long as they're unused and in the original packaging.
Electronics Return Policy · v3
Show me black running shoes under ₹4,000
Two match. The price shown is a live read from the store.
Men's Black Running ShoesSizes 7–11 · black
₹3,499In stock
Add size 8 to my cart
1 × Men's Black Running Shoes (size 8) will be added to your cart. Nothing is purchased yet. Confirm?
Example conversation with sample data. The live demo runs the real assistant.

How it works

Connect your store

A Shopify store connects from your dashboard by its address, in minutes. REST APIs, CSV feeds and database views connect with our team. Either way you accept how products are read before anything goes live.

Publish your policies

Returns, shipping, warranty, cancellation. Review each one in your dashboard; only what you publish can be quoted, and only while it's in effect.

Put it on your site

Two lines of HTML, or the REST API for your own app. Customers ask; the assistant answers with sources, product cards and live prices.

What your customers get

Straight answers about policies

Returns, delivery times, warranty — quoted from your published documents, with a citation on every answer.

Products they can actually buy

“Black running shoes under 4,000” becomes a search over your catalogue, with cards and a live price and stock check.

Help with their own order

Signed-in customers can ask where their order is or whether a line is returnable — and see the policy that decides it.

Adding to cart, safely

The assistant shows exactly what will happen and waits for a confirmation. Nothing is written without one.

A person when it matters

When the evidence runs out or two policies disagree, the conversation goes to your team with a summary — not an invented answer.

A question when it's unclear

“Add it to my cart” with no item named gets a clarifying question, not a guess.

Why merchants trust it

It never invents.

The model only writes prose and picks from the evidence and products it was given. Prices, stock, ids and actions are the platform's, never the model's.

It shows its sources.

Every policy answer carries a citation to the published document, at the version that was in effect.

It asks before it acts.

Cart changes need an explicit, single-use confirmation that carries exactly what was previewed.

Your data stays yours.

Conversations run on infrastructure we operate — not sent to third-party AI providers — behind per-merchant isolation enforced in the database.

The merchant's side

A dashboard for the people who run the store: whether the assistant is answering, every conversation and how it was handled, your catalogue and policies, your plan and usage, and your team. Every change asks for a note and is attributed to the person who made it.

See it without signing up. The dashboard demo is a read-only login to a sample store — look around, change nothing.

Plans

Starter
₹3,999 / month
  • 2,000 conversations a month
  • 2 console seats, 1 store
  • 5 assistant capabilities
Apply for Starter
Scale
₹39,999 / month
  • 200,000 conversations a month
  • 25 console seats, 5 stores
  • 10 assistant capabilities
Apply for Scale

Prices in Indian rupees, billed monthly, taxes extra. Compare everything each plan includes →

Questions people ask

Does it work with my store platform?

Shopify stores connect themselves: type your store's address in your dashboard and accept how products are read. Magento, CS-Cart and custom stores connect with our team over a REST endpoint, a CSV or JSON feed, or a read-only database view. Nothing goes live until the mapping is accepted.

What if it doesn't know the answer?

It says so and offers a person. It does not answer from general knowledge, and it does not pick a side when two of your policies disagree — it reports the conflict.

Can it make mistakes about prices or stock?

It can't quote a number it didn't read. Price and availability come from a live read at answer time; if the source is unavailable, the assistant says “unavailable”.

How long does setup take?

For a Shopify store, minutes after approval: connect it, accept the mapping, run the first sync, publish your policies and paste two lines into your theme. Other platforms take about a day, and we do the first one with you.

Where does customer data go?

Conversations are processed on infrastructure we operate and are not sent to third-party AI providers. Each merchant's data sits behind a row-level policy in the database. See the privacy policy.

Ready to try it on your store?

Apply in two minutes. A person approves every account.

Apply now